With the Super Bowl just days away, tech/shipping/grocery giant Amazon is teasing its television ad for the big game. The marketer clearly went all in—buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far.
As hinted at in the teaser, the plot involves Alexa—the voice assistant on Amazon’s Echo products—losing her voice. But never fear. Some well-known voices are happy to fill in for her. The celeb roster here is fun: Cardi B, Gordon Ramsey, Rebel Wilson and Sir Anthony Hopkins certainly make for an unexpected series of gags, all of which are paid off pretty well. Jeff Bezos is clearly no actor, but we get why he makes an appearance, too.