Instagram can already thwart some bullying in comments. Now, however, it can do the same for photos.
The social service is introducing a system that uses machine learning to "proactively" spot bullying in photos and their captions. Human moderators will still review the content before making a judgment call, but this theoretically catches harassment that might not be reported for a while, if at all.
The team is also cracking down on abuse during broadcasts by introducing an optional comment filter for live videos. It's available now around the world, Instagram said.
This is Adam Mosseri's first announcement after taking Instagram's reins from departing co-founders Kevin Systrom and Mike Krieger.