Polaroid revivew analog instant photography with the new OneStep 2 camera

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First introduced 40 years ago, the original Polaroid OneStep camera is one of the most iconic  cameras of all time. The best-selling camera in the US – instant or conventional – for four consecutive years after its launch, it has endured as a pop culture icon and continues to influence creativity and self-expression into the 21st century.

Polaroid Originals, the new brand from Polaroid dedicated to analog instant photography, introduces a successor to this icon. The Polaroid OneStep 2 analog instant camera features a clean, contemporary design referencing the original OneStep. It is available in two colors: white and graphite. With the same easy point-and-shoot usability as its predecessor, the OneStep 2 camera is an invitation to everyone to join the revival of analog instant photography.

The OneStep 2 camera features a fixed-focus lens, a powerful built-in flash, easy USB charging and a self-timer. The battery lasts up to 60 days, and the high-quality lens guarantees a sharp image from as close as 2 feet to infinity – perfect for selfies. The camera works with a new generation of Polaroid Originals i-Type and 600 instant film with color, black & white and a range of special editions to choose from. The new film features the distinct dreamy aesthetic that Polaroid is famous for.

Like its predecessor, the OneStep 2 can’t connect to the internet or post to social media. It doesn’t have a zoom or image stabilization. But the 5,000 chemical reactions that take place every time the shutter clicks create an original photo that is impossible to reproduce: an object you can hold in your hand, put on your fridge or share with a friend. There’s still nothing quite like a Polaroid photograph.

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