Facebook’s status update box is getting a new feature called Lists, which begins rolling out today. This is the first major update to the entry field since the launch of colored backgrounds just over a year ago.
Users can create their own lists with colored backgrounds, and decorate them with emoji. The lists are also designed with the idea that friends could copy each other’s lists to share their own opinions about the subject at hand.
The addition appears as a part of the “What’s on your mind?” (status update) box as another option alongside things like Polls, Feeling/Activity, Photo/Video, Check In, GIF, and other items.
The goal with features like these is to push users to post more personal updates – like stories about their lives, what they’re up to, and what they’re thinking. These types of posts were once Facebook’s bread-and-butter, and enticed friends to log back in to see what others were saying. But over the years, Facebook’s News Feed has filled with videos, links, news, memes, updates from Facebook Pages, and, of course, ads.
The feature is not yet broadly available, as it’s a slow global rollout starting today.