The first Amazon Go grocery and convenience store is now open to the public in Seattle — letting any person with an Amazon account and the Amazon App simply grab anything they want and walk out, without going through a checkout line.
You have to scan in with a smartphone app when you enter the store, but it's largely friction-free beyond that. A computer vision AI system tracks the items you remove from the shelves, letting you walk out without talking to a cashier or using a self-checkout machine. The only staff you'll likely see are for ID checking (when buying alcohol), greeters and the kitchen.
The company says the tracking is precise enough to distinguish between multiple people standing side-by-side at a shelf, detecting which one picked up a yogurt or cupcake, for example, and which one was merely browsing. The system also knows when people pick up items and put them back, ensuring that Amazon doesn’t dock anyone’s account for milk or chips when they simply wanted to read the label.