Instagram is the best place to connect with your friends and interests all in one place – and shopping is an essential, growing part of the Instagram community. In fact, more than 90 million accounts now tap to reveal tags in shopping posts on Instagram every month.
Expanding Shopping in Stories
Instagram began testing Shopping in Stories in June, and today they are rolling it out globally and expanding it to businesses in 46 countries. Now when you’re watching behind-the-scenes Stories from your favorite brands and see something you love, you can quickly tap on a product to learn more.
More than 400 million accounts come to Stories every day to feel closer to their favorite accounts. And with one-third of the most-viewed stories coming from businesses, we’re excited to see how Shopping in Stories enable brands to tell an even deeper story about what’s behind their products.
Introducing Shopping in Explore
Also, they are announcing a Shopping channel in Explore that will be personalized to you. Topic channels, which launched in June, allow you to browse across your interests and go deeper on any area you like in Explore. Now, when you simply want to shop for fun, you’ll see a channel dedicated to Shopping posts from the brands you follow and brands you might like.
The Shopping channel in Explore will begin rolling out today and will expand globally over the coming weeks.