Instagram will now let its users shop products directly from the stories. From now on, various brand names will be able to expand the sale of their products through Instagram.
The company announced that it is cooperating with brand names such as Adidas, Aritzia and Louis Vuitton. Users could now find out more about different products by selecting the new shopping icon, through which they will be able to get informed and even complete a purchase.
This feature is likely going to help Instagram content creators, who frequently cooperate with brands to promote products in the platform. At the same time, the feature allows tagging products in the story.