With the increase in the number of personal data they share on the internet, some have resigned considering that attempts to preserve their privacy on the internet will be doomed to failure.
Kaspersky Lab recently found that one in three (32.3%) consumers do not know how to fully protect their privacy on the Internet. This weakness in digital privacy issues, called privacy fatigue, often leads to excessive sharing of information on social networks, ignoring the inherent security risks. However, now is not the best time to drop your defenses - such a light attitude towards the protection of your personal data could make it an easy target for digital criminals.
At a time when nine out of ten (89.3%) are online several times a day, the Internet has become indispensable for modern life. This creates the enormous challenge for users to keep all their personal data under control. According to a recent Kaspersky Lab survey, nearly one in five (17%) saw private information about himself or his family members being in public view. Among those with children under the age of 18, this size increases to one in four (22.3%).
Fake attempts to become less visible on the internet lead to a situation called "stress to preserve privacy". Anxiety to preserve privacy is associated with life under constant pressure, with a constant sense that third parties exploit our personal information, with all the resistance being pointless. In fact, some believe they do not have enough strength to oppose the violation of their privacy. One in three (32.3%) does not know how to fully protect his privacy on the internet and at least one in ten (13%) has lost interest in how he can further improve his privacy.
Such weakness with regard to privacy issues has also influenced people's online behavior. One in five (19%) does not make additional efforts - such as regular browsing history or the use of special add-ons to block internet monitoring - to ensure their privacy while browsing the internet of the kinds of devices.
Marina Titova, Head of Consumer Product Marketing at Kaspersky Lab, explains:
The increase in data breaches, coupled with the difficulty of managing personal data, lead consumers to lose control and fatigue when they have to think about their digital privacy. While there is no absolute solution, there are many ways to reduce their risk. This starts with basic digital hygiene but includes the use of advanced tools and technologies to help them put their digital privacy in order
This long-standing apathy can lead to significant problems. Today, many digital criminals are ready to take advantage of the privacy of others and win, exploiting the user's personal information.
To safeguard your digital privacy, Kaspersky Lab recommends some simple steps:
- Start managing your digital footprint: keep a list of your accounts and check regularly if your data is publicly accessible. Also create a secondary email.
- Use dedicated digital tools to enable safe browsing, such as Private Browsing or the detection of any camera or applet from unreliable apps.
- Install dependable security solutions that include a set of utilities to minimize privacy risks such as Kaspersky Security Cloud, Kaspersky Secure Connection and Kaspersky Password Manager.